BTicino - The Time is now




Btcino presented their new range of Living Now smart home switches at Megawatt. The launch took place during The Time is Now event, which featured cinema, television and live and direct satellite broadcasts. 10.000 installers were sent to 27 Italian cinemas, who, without realising they were taking part in an event, saw a mini-fiction police film starring Laura Chiatti, where all the action revolves around a mysterious briefcase… The film was supported by a direct satellite broadcast from Megawatt Court, where CEO Franco Villani revealed the contents of the case, presenting the Living Now product.